Rail and Intermodal as a CEO Strategic Priority
Rail and intermodal shipping represent a significant portion of North American freight moved annually, and the segment continues to grow as fuel costs, driver shortages, and sustainability pressures shift shipper preferences toward rail-based solutions. For a logistics CEO whose company competes in the intermodal space, the operational agenda is defined by the fundamental challenge of coordinating multiple parties (railroads, drayage carriers, equipment providers, and terminal operators) into a seamless service that shippers perceive as simple.
The CEO who understands this coordination challenge as a core operational competency, not merely a logistics problem, builds organizations capable of delivering consistent service in a notoriously variable environment. This guide addresses the key operational domains that rail and intermodal logistics executives must manage with discipline and strategic intent.
Railroad Relationships and Carrier Management
Class I Railroad Partnerships
Class I railroads (BNSF, Union Pacific, CSX, Norfolk Southern, CN, CP) are both the foundation of intermodal operations and the primary source of service variability that intermodal providers must manage. These carriers control the tracks, the terminals, and significant portions of the equipment fleet, giving them substantial market power in any relationship with an intermodal marketing company (IMC) or third-party logistics provider.
CEOs of logistics companies competing in intermodal must develop genuine partnerships with the railroads rather than purely transactional relationships. Partnership elements include:
- Volume commitment agreements that provide capacity certainty during peak periods in exchange for minimum volume guarantees
- Joint business reviews with railroad account management teams to address service issues and plan capacity
- Investment in understanding each railroad’s network capacity constraints, terminal dwell issues, and service recovery processes
- Participation in railroad customer advisory programs that provide input on service design and technology roadmaps
The CEO should personally maintain relationships with railroad senior commercial leaders. When service failures occur (and they will), those relationships enable faster problem resolution and more transparent communication than purely transactional vendor interactions allow.
Drayage Carrier Network Management
Drayage: the truck movement between shipper or consignee locations and intermodal terminals: is the first and last mile of intermodal service, and it is frequently the most operationally complex element. Drayage carriers are typically small owner-operators or regional fleets, port and terminal-specialized, and subject to the driver shortage, Hours of Service regulations, and chassis availability issues that affect all trucking.
Building a reliable drayage carrier network requires:
- Preferred carrier programs with defined service standards, compliance requirements, and volume commitments
- Carrier safety qualification standards (SMS scores, SAFER compliance, insurance minimums)
- On-time performance tracking by carrier and terminal market
- Driver qualification verification and document management
- Chassis pool relationships in markets where chassis availability constrains drayage operations
The CEO should monitor drayage performance by market monthly, understanding which markets have chronic carrier capacity or performance issues and authorizing investments in carrier development or rate adjustments necessary to attract and retain quality drayage capacity.
Equipment Operations
Container and Chassis Fleet Management
Intermodal equipment: 53-foot containers, 40-foot international containers, and chassis: represents significant capital investment and operational complexity. Whether the company owns equipment, leases it, relies on railroad-provided equipment, or participates in equipment pools, managing equipment utilization and positioning is a constant operational priority.
Equipment operations metrics include:
- Container utilization rate (loaded containers as a percentage of fleet)
- Average loaded trip length
- Empty repositioning cost as a percentage of revenue
- Equipment dwell time at terminals (time containers sit at terminals without moving)
- Out-of-service equipment rate (equipment awaiting repair)
- Chassis availability rate in key markets
Poor equipment management compounds itself: a container sitting at a terminal because no drayage driver has picked it up is both a utilization problem (lost revenue days) and a railroad relationship problem (railroads track equipment dwell and may restrict equipment access if dwell rates are poor).
Maintenance and Repair Operations
Container and chassis maintenance requirements are governed by Association of American Railroads (AAR) interchangeability standards and FMCSA regulations for over-the-road chassis. CEOs must ensure the maintenance program meets these standards while managing costs.
Maintenance operational requirements include:
- Annual inspection compliance rate for all equipment
- Preventive maintenance schedule adherence
- Damage identification and repair tracking
- Third-party maintenance network management in markets where the company does not own facilities
- Repair cost variance monitoring versus standard
Terminal and Intermodal Ramp Operations
Intermodal terminals (ramps) are the critical interchange points between rail and truck modes. Terminal performance, measured by loading, unloading, and interchange cycle times, directly affects service reliability and cost. CEOs whose companies operate or partner with terminal operators must hold terminal performance to defined standards.
Terminal operational metrics include:
- Gate transaction time (time for a drayage driver to complete pickup or delivery at the terminal)
- Train loading and unloading cycle time
- Crane utilization and reliability
- Terminal reservation system compliance rates
- Demurrage and detention incidence
Many intermodal service failures originate at terminals: slow crane operations delay train departures, gate congestion keeps drayage drivers waiting for hours, and reservation system requirements create friction in the booking process. CEOs should maintain direct relationships with terminal operators and include terminal performance in account review discussions with railroad partners.
Customer Operations and Service Management
Service Product Design
Intermodal service products are defined by lane, transit time, and service guarantees. The CEO must ensure that service products accurately reflect operational capability and that the company does not over-promise based on optimistic assumptions about railroad service reliability.
A common failure mode is offering transit time guarantees that assume no service variability, then spending significant resources managing customer claims and exceptions when the railroad delivers late. More durable commercial structures define service expectations based on actual historical performance data and build customer value around reliability at stated service levels rather than minimum-time guarantees.
Service product design considerations include:
- Lane-by-lane transit time analysis based on actual railroad performance data
- Peak season capacity planning and customer communication about capacity availability
- Service product differentiation between time-definite and economy products
- Guaranteed versus best-efforts service offerings
- Visibility and tracking capabilities as a service product component
Customer Visibility and Tracking
Modern intermodal customers expect real-time shipment visibility. The ability to see where a container is, when it arrived at the origin terminal, when it was loaded on a train, when it arrived at the destination terminal, and when the drayage driver picked it up is a baseline expectation for shippers evaluating intermodal providers.
CEOs should invest in tracking technology that aggregates data from railroad EDI feeds, GPS-equipped containers, and drayage carrier telematics to provide customers with continuous visibility. The customers who receive proactive exception alerts when shipments deviate from planned transit are less likely to shift volume to competitors than those who must check tracking manually and discover delays after they have caused disruption in their operations.
For a comprehensive framework covering customer service and operational performance across logistics modes, see the logistics operations checklist.
Customs and Compliance in Rail and Intermodal
International intermodal movements require customs clearance at border crossings, and even domestic movements involve regulatory compliance obligations. CEOs managing intermodal operations that include cross-border movements (US-Canada, US-Mexico, or international container movements through US ports) must maintain robust customs and compliance programs.
For detailed guidance on customs compliance operations, the logistics customs compliance article covers the operational requirements relevant to logistics executives managing cross-border freight.
Rail-specific compliance considerations include:
- C-TPAT program maintenance for companies that move international cargo
- CBP pre-filing requirements for international container movements
- FAST program participation for Canada-US cross-border movements
- Hazardous materials placard and documentation requirements for rail movements
- AAR hazmat certification requirements for company-operated equipment
Safety Operations
Rail Safety Compliance
Intermodal operations that include rail movement touch Federal Railroad Administration (FRA) regulated activities. While Class I railroads bear primary FRA compliance responsibility for their operations, intermodal companies that operate their own rail-served facilities or are involved in loading operations must comply with applicable regulations.
Key safety areas include:
- Proper securement of cargo in intermodal containers (preventing load shift in transit)
- Hazardous materials packaging, marking, and documentation compliance under 49 CFR
- Facility safety for company-operated intermodal yards (crane safety, forklift operations, lighting)
- Employee training for cargo handling, securement, and emergency response
Driver Safety for Drayage Operations
For companies with owned or contracted drayage fleets, driver safety is a critical operational and liability concern. The CEO should ensure the safety program includes:
- Driver qualification verification and ongoing monitoring
- ELD compliance and Hours of Service management
- Driver safety training and recognition programs
- Vehicle maintenance and pre-trip inspection compliance
- Incident investigation and corrective action processes
According to McKinsey, logistics operators that differentiate through reliability, visibility, and strong railroad partnerships capture disproportionate customer retention and premium pricing compared with commodity intermodal providers. Building those differentiators requires exactly the operational disciplines outlined above.
Financial Operations and Profitability Management
Intermodal financial management centers on the spread between buy rates from railroads and drayage carriers and sell rates to customers, adjusted for equipment costs, overhead, and volume commitments. CEOs must ensure the financial model is visible and managed at a lane level.
Key intermodal financial metrics include:
- Gross margin per container by lane (revenue minus railroad and drayage costs)
- Volume committed versus actual on BSA agreements (shortfall risk)
- Equipment cost per available container day
- Demurrage and detention expense (often a controllable cost with better terminal operations)
- Customer concentration risk: percentage of volume from top 10 customers
- Fuel surcharge recovery completeness
Intermodal businesses with high customer concentration face significant revenue risk when large shippers re-bid their transportation programs. CEOs should monitor concentration quarterly and invest in customer diversification as a risk management strategy.
Summary: Operational Excellence in a Coordination-Intensive Business
Rail and intermodal logistics success depends on the ability to coordinate multiple independent parties: railroads, drayage carriers, terminal operators, equipment providers, and customers: into a service experience that appears seamless from the customer’s perspective. That coordination discipline is the CEO’s fundamental operational responsibility.
The most effective intermodal CEOs build strong railroad partnerships, develop reliable drayage networks, manage equipment efficiently, invest in customer visibility technology, and maintain the commercial discipline to price their services at margins that sustain the investment required to deliver consistently. They understand the financial dynamics of contracted versus spot capacity, manage equipment utilization to minimize empty repositioning, and build compliance programs that keep their operations eligible for the trusted-shipper programs that facilitate border clearance.
This combination of relationship management, operational rigor, and financial discipline is what allows intermodal logistics companies to build durable competitive positions in a market where the fundamental service inputs are often common among competitors.
Related Reading
For further context, explore Logistics CEO Business Operations Checklist and 3PL Management CEO Business Operations for Logistics.